Boutique litigation Target higher-value commercial and financial dispute clients that prefer a partner-led boutique with flexible pricing and minimal conflicts of interest, highlighting CYK’s niche in complex litigation and arbitration.

CIS expansion Leverage the firm’s recent strategic hiring to expand capabilities in Russia and CIS markets; approach financial institutions and multinational corporations with cross-border dispute needs and localized expertise.

Reputation leverage Position CYK as a trusted high-quality alternative to larger firms for banking litigation, civil fraud, and general litigation, emphasizing Chambers recognition and conflict-free service as differentiators.

Cost-conscious commitments Offer targeted flexible pricing or value-based arrangements to compete with larger firms, aligning with CYK’s stated realistic charge-out rates and partner-led service model.

Thought leadership Provide opportunities for CYK to showcase expertise through white papers and speaking engagements on complex disputes, arbitration, and cross-border enforcement to attract institutional clients and referrals.