Expansion Opportunity With both domestic and international operations and a focused Japan market featuring a flagship Cookie Bar in Harajuku, there are clear avenues to expand distribution of NZ snacks in online, convenience, and grocery channels across Asia and beyond.

Product Portfolio Fit A diverse portfolio spanning cookies, bars, and nutritionally balanced products positions Cookie Time to cross-sell to retailers seeking snack, meal replacement, and functional snack options in both mainstream and health-focused aisles.

Acquisition Synergy Recent acquisition of Mrs Higgins signals growth ambition and channel expansion opportunities; sales teams can pursue bundling or co-branding opportunities, shared distribution, and extended product lines with complementary snack brands.

B2B & Retail Readiness Established eCommerce, retail presence, and international markets indicate readiness for B2B wholesale partnerships, contract manufacturing or private-label opportunities, and collaboration with retailers on promotional programs.

Purposeful Differentiator Strong charitable trust and social impact storytelling combined with patented nutritionally balanced products create a unique brand narrative that can be leveraged in corporate gifting, sponsorships, and retailer marketing campaigns to drive premium placements.