Small team, high impact Cool Choices is a small environmental services firm (2-10 employees) that specialises in employee engagement through sustainable action games. This presents a sales opportunity to offer scalable solutions that suit small teams and grow with them as they expand.

Local partnerships Their explicit focus on Wisconsin partnerships and regional economic development aligns with selling to state and local government, Chamber of Commerce, and regional economic development organizations seeking collaborative sustainability programs.

Sustainability engagement The core offering blends social marketing, behavioral economics, and measurable savings from sustainable actions. There is a sales angle for additional analytics, impact reporting tools, and integrations to strengthen program evangelism for clients prioritizing employee participation.

Existing tech stack Utilizes AWS, WordPress, Shopify, Mailchimp, AdRoll, Google Workspace, LinkedIn Insight Tag, and analytics. Prospects could be targeted with a bundled digital engagement platform, CRM integration, and marketing automation to amplify outreach.

Revenue range Annual revenue is in the $1M–$10M band with modest headcount, indicating room for scalable, higher-margin offerings such as enterprise-grade reporting, expanded partnerships, or multi-site deployments to accelerate growth without a large sales force.