Cool Choices Email Format

Environmental ServicesWisconsin, United States2-10 Employees

Cool Choices is an environmental services company based in Madison, Wisconsin, that helps individuals, businesses, and communities adopt environmentally sustainable actions. It uses an employee engagement game format designed to make sustainable practices fun, social, and easy, with the goal of driving tangible changes. The approach draws on decades of work in social marketing and behavioral economics, and the savings from actions taken within the game are independently evaluated.

Through partnerships with organizations and groups in Wisconsin, Cool Choices seeks to facilitate changes that benefit the local economy and environment. Recent partnerships, including with New North, Inc. and Certsure LLP in 2018, illustrate its work to broaden regional engagement from its Madison base.

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