CoolTool by RIWI. Conscious + Nonconscious Insights Employee Directory

Market ResearchCalifornia, United States2-10 Employees

CoolTool by RIWI is a marketing testing SaaS platform that integrates nonconscious response measurements with traditional survey methods to reveal what people think, see, and feel. It helps agencies and brands test and optimize marketing concepts and assets, aiming to improve the effectiveness of their marketing investments. The company operates in the market research field and positions itself at the intersection of consumer insights and neuromarketing. It is based in San Francisco, California, and has a small team. In 2021, CoolTool announced the appointment of Craig Stevens as chief executive officer.

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