Luxury Niche Focus Coomi operates within the high-end luxury jewelry segment, creating unique gemstone jewelry and custom gold elements, positioning itself well to attract affluent consumers seeking exclusive and personalized pieces.

Digital Engagement The company leverages sophisticated online tools such as Google Ads, Privy, and Apple Pay, indicating a strong focus on digital marketing and seamless e-commerce experiences that can be expanded to boost sales and customer retention.

Market Gap Opportunities With a smaller team compared to global luxury giants, Coomi has opportunities to differentiate through personalized customer services, limited editions, and exclusive collaborations to capture higher margins and loyalty.

Growth Potential Given industry trends towards online luxury shopping and jewelry personalization, Coomi can explore expansion into new markets or segments by emphasizing its unique texture and gemstone designs through targeted marketing campaigns.

Competitive Positioning While competing with industry leaders like Cartier and Tiffany, Coomi can emphasize its artisanal craftsmanship, bespoke offerings, and niche luxury positioning to attract discerning customers seeking one-of-a-kind jewelry experiences.