Expanding Presence LAGOS recently opened a new boutique at Bloomingdale's 59th Street, indicating ongoing retail expansion efforts that present opportunities for collaborations, in-store promotions, and exclusive product launches targeting upscale shoppers.
Luxury Event Engagement The company's active participation in high-profile events like the Primetime Emmy Awards and Screen Actors Guild Awards suggests a strategic focus on elevating brand visibility among affluent, celebrity-conscious consumers, opening channels for exclusive partnerships or VIP marketing campaigns.
Product Innovation Recent jewelry drops and new collections highlight a focus on innovative, statement pieces that appeal to trend-forward luxury buyers, providing a pathway to upsell high-margin designs or develop limited editions for key segments.
Corporate Partnerships Collaborations with organizations like the Breast Cancer Research Foundation and Oando Clean Energy demonstrate a commitment to corporate social responsibility and sustainability, aligning the brand with purpose-driven campaigns that resonate with ethically conscious consumers.
Digital Engagement LAGOS maintains a robust online presence utilizing advanced tech stack components such as Google Analytics, SEO tools, and chat functionalities, offering avenues to enhance personalized digital marketing, targeted advertising, and online purchase experiences to boost sales online.