Cooperative Insights Employee Directory

Market ResearchNorth Carolina, United States2-10 Employees

Cooperative Insights is a market research organization dedicated to serving electric cooperatives. Based in Raleigh, North Carolina, the firm focuses on gathering and analyzing data to support member engagement, satisfaction, and cooperative decision-making, with services that include turnkey member-satisfaction tracking, qualitative research, national benchmarking, and customized projects. By concentrating exclusively on the electric cooperative sector, the company positions itself as a specialized partner for utilities seeking actionable insights to address member needs and perceptions. The organization operates as a business unit within the North Carolina Association of Electric Cooperatives and has a historical origin tied to North Carolina cooperatives facing deregulation, evolving to address contemporary member-input challenges. A notable recent development is the expansion of its offerings to include American Customer Satisfaction Index scores and Net Promoter Scores through partnerships with authorized managers of these metrics, announced in 2025.

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