Integrated reach Acquired by G&S in 2018 and now leveraging expanded teams across New York, Chicago, Raleigh and Basel with a presence in over 50 countries via PROI Worldwide, presenting cross-market upsell opportunities to multinational clients in healthcare, financial services, education and sustainability.

Sustainability emphasis Consistent focus on sustainability initiatives and campaigns, evidenced by collaboration across sectors including sustainability and the recent MarCom Awards, signaling buyer interest from eco-conscious brands seeking PR and integrated comms support.

Technology stack Digital tools such as Looker, HubSpot Content Hub, iCIMS, Power Automate and BambooHR indicate capacity for data-driven storytelling, CRM-driven outreach, and scalable workflow automation to support large client rosters and efficiency gains.

Leadership continuity Key leadership promotions and tenure milestones (e.g., Lyndsey Newnam’s SVP role; long-tenured executives) suggest stability and opportunity to pitch strategic, high-touch programs and executive-level retainer engagements.

Financial profile Mid-market firm with revenue in the 10–25 million range and a workforce of 51–200, indicating potential for growth services such as digital-first campaigns, analytics-driven programs, and expanded international capabilities for mid-market clients.