Premium Product Recognition Coppercraft Distillery has a strong reputation for award-winning spirits, including recent accolades for its straight bourbon whiskey, which demonstrates its high-quality product portfolio and potential to target premium retail and hospitality channels seeking exclusive, award-winning beverages.

Expanding Product Line The launch of new products such as the Coppercraft 9 Year Old Bourbon and limited-edition canned cocktails indicates opportunities to collaborate with distributors and retailers interested in unique, limited-edition offerings to attract enthusiasts and collectors within the spirits market.

Industry Presence & Events Participation and awards at the San Francisco World Spirits Competition, along with recent visibility at industry events, position Coppercraft as a credible partner for trade shows, licensing opportunities, and promotional collaborations aimed at increasing brand awareness and market penetration.

Regional Craft Heritage Rooted in Michigan’s local craft tradition, there is potential to develop strategic partnerships with regional distributors and specialty retailers that emphasize local, artisan, and American-made spirits, boosting sales through community engagement and storytelling.

Innovative Marketing Strategies Use of digital tools like SEO, social media, and collaborations with recognizable entities (such as the Detroit Lions) points to a sophisticated marketing approach that can be leveraged further to reach target customer segments, expand online presence, and secure direct-to-consumer sales channels.