Wholesale Expansion Capitalize on mid-market revenue and a lean team to pursue selective wholesale partnerships with regional distributors and craft retailers in Texas and nearby states, prioritizing signature gin and bourbon lines to differentiate from larger incumbents.

Collaborative Opportunities Leverage a track record of co-branded initiatives (Feges BBQ dinner; special-edition Bourbons) to pitch joint promotions and limited-edition releases with bars, retailers, and event organizers to boost shelf presence and consumer engagement.

Experiential Marketing Use the Dripping Springs distillery footprint and a culture of experimentation to offer distillery tours, tastings, private events, and pop-up cocktail programs for partner bars and hospitality venues, creating experiential revenue streams and trade marketing assets.

Direct-to-Consumer With Squarespace storefront and cart capabilities, optimize online sales and digital campaigns to drive DTC revenue from home consumers and trade customers, including limited drops and subscription-style offerings.

Portfolio Story Promote a diverse, portfolio centered on Waterloo Gin, Waterloo No.9, and multiple bourbons, including special editions, to entice retailers seeking breadth in craft spirits and to support tiered pricing and cross-sell opportunities in on- and off-premise channels.