Strategic alliance The Cord Blood Association dissolved in 2025 and is being integrated into AABB’s community, presenting a cross-sell opportunity to offer AABB membership benefits, programs, and accreditation resources to former CBA members.

Membership expansion Target former CBA members as a new segment within AABB’s ecosystem, leveraging joint initiatives like Cord Blood Connect partnerships to upsell memberships, events, and training programs.

Education & credentials AABB already offers credentialing programs and toolkits; there is potential to tailor or bundle additional cord blood and biotherapies trainings for former CBA audiences, creating new revenue streams.

Events & exposure Joint events such as the Cord Blood Connect collaboration and the Biotherapies Pavilion present sponsorship, exhibitor, and content partnership opportunities for related vendors, suppliers, and service providers.

Digital uplift Leverage AABB’s tech stack and marketing channels to re-engage CBA-aligned stakeholders through targeted campaigns, improving member conversion, event attendance, and program adoption while monitoring with analytics tools.