Innovative Product Launches Core Brands consistently introduces advanced AV distribution and power management solutions, such as the ELAN Premium Series and Panamax C3-IP, indicating strong opportunities to upsell installation and integration services to dealers and end users seeking cutting-edge smart home and commercial automation systems.

Growth Through Strategic Mergers The 2017 merger between Nortek Security & Control and Core Brands has strengthened their combined market presence, opening avenues for cross-selling complementary home security and automation products to existing customer bases, especially in the connected home segment.

Technological Focus The company’s adoption of a robust tech stack—including platforms like Avalara, Sage, and Angular—supports scalable, integrated solutions. This technological edge can be leveraged to target commercial clients and integrators seeking reliable, innovative control systems.

Market Expansion Recent product enhancements and software upgrades for ELAN Control Systems demonstrate a focus on expanding market share by offering comprehensive, high-performance solutions suitable for both residential and commercial installations, creating opportunities in new geographies and industry sectors.

Customer Engagement With a focus on adding versatile, customizable control solutions and enhancing user experience through software updates, there are opportunities to develop targeted marketing and training initiatives that help partners integrate solutions seamlessly, increasing client retention and recurring revenue streams.