Core Brands
Appliances, Electrical, and Electronics ManufacturingCalifornia, United States51-200 Employees
Core Brands is a mid-sized manufacturer in the appliances, electrical, and electronics sector, based in Petaluma, California. Its offerings center on the ELAN Control Platform, bringing together products from a range of brands that cover control, audio, power management, connectivity, and video distribution for connected home and commercial installations. The company serves channel partners and end users through dealers and distributors, enabling integrated solutions across residential and commercial environments. In 2017, Core Brands merged with Nortek Security & Control LLC to combine resources and strengthen its position in the evolving smart home and security markets. The business operates within the smart home and professional AV ecosystem, focusing on centralized control and reliable multimedia distribution across installations. A recent development from the combined organization was the September 2022 launch of ELAN AV distribution solutions, expanding the options available to ELAN customers and installation partners.