Product Portfolio Diversification Core Brands offers a comprehensive portfolio of connected home and commercial solutions, including audio, video, power management, and control products through recognized brands like ELAN, SpeakerCraft, and Niles, presenting opportunities for cross-selling and upselling to existing and potential clients.

Recent Tech Upgrades With recent launches of ELAN AV distribution solutions, Panamax C3-IP power conditioner, and software upgrades for ELAN Control Systems, Core Brands showcases a commitment to innovation and product enhancement, providing a strong talking point for sales teams to engage customers with cutting-edge solutions.

Strategic Merger Advantage Following the strategic merger with Nortek Security & Control, Core Brands has leveraged combined resources to lead the smart home and security markets, allowing sales representatives the opportunity to tap into a wider range of integrated solutions and services to meet diverse customer needs.

Targeted Vertical Markets Core Brands' range of ELAN AV distribution solutions, network audio interfaces, and power conditioners are ideal for installations in residential and commercial settings, enabling sales teams to tailor pitches and proposals for specific sectors such as luxury residences, corporate offices, and hospitality venues.

Competitive Market Positioning With a strong competitive position in the appliances, electrical, and electronics manufacturing industry, Core Brands can capitalize on its established brand recognition and extensive product offerings to differentiate itself from key competitors and secure new business opportunities through showcasing value-added solutions.