Recent Product Launches Core Brands, under Nortek Control LLC, has recently launched innovative ELAN AV distribution solutions, including audio and video matrix switches, HDBaseT solutions, network audio interfaces, and amplifiers, creating new sales opportunities for dealers and distributors.

Focus on Smart Home Control With continuous software upgrades and system enhancements like ELAN Control Systems 8.7.500 and Software Upgrade 8.7, Core Brands is positioning itself as a leader in smart home control technology, presenting a strong sales proposition for homeowners seeking modern home automation solutions.

Broad Portfolio of Brands Core Brands offers a comprehensive portfolio of connected home and commercial solutions through iconic brands like ELAN, SpeakerCraft, Niles, and Proficient, enabling sales reps to cater to diverse customer needs and preferences effectively.

Expansion of Product Range The introduction of the Panamax C3-IP compact power conditioner and power sequencer expands Core Brands' product offerings, presenting sales professionals with additional solutions to address power management requirements in both residential and commercial installations.

Strategic Merger Impact The strategic merger between NSC and Core Brands has brought together two industry leaders, enhancing innovation and resources for smart home and security solutions, offering sales teams a competitive edge in the evolving market landscape.