Insights

Innovative Product Launches Core Brands consistently introduces advanced AV distribution solutions such as the ELAN Premium Series and HDBaseT transmitters, creating opportunities to target high-end custom installers and integrators seeking seamless multimedia experiences.

Strategic Focus on Connected Home With a strong portfolio centered around smart home control platforms like ELAN, there is significant potential to upsell to residential clients interested in integrated automation, security, and energy management features.

Expanding Power Management Offerings The introduction of Panamax C3-IP power conditioners and sequencers highlights opportunities to approach project builders and commercial clients in need of reliable power solutions for sensitive electronics and AV equipment.

Recent Software Enhancements Ongoing upgrades to ELAN control systems suggest a market for technology refreshes and upgrades among existing users aiming for enhanced security and automation capabilities, providing a route for repeat business and service contracts.

Market Position and Growth With a revenue estimate between $10 million and $25 million and strategic mergers, Core Brands is positioned for expansion into commercial and high-end residential markets, presenting business development opportunities to channel partners looking for reliable, innovative AV control solutions.

Core Brands Tech Stack

Core Brands uses 8 technology products and services including Avalara, AWS Lambda, DreamWeaver, and more. Explore Core Brands's tech stack below.

  • Avalara
    Accounting And Finance
  • AWS Lambda
    Big Data Processing
  • DreamWeaver
    Editors
  • Android Studio
    Integrated Development Environments
  • UPS
    Logistics
  • Hootsuite
    Marketing
  • Node.js
    Programming Languages
  • Adobe Creative Suite
    Visualisation Software

Media & News

Core Brands's Email Address Formats

Core Brands uses at least 2 format(s):
Core Brands Email FormatsExamplePercentage
First.Last@corebrands.comJohn.Doe@corebrands.com
91%
F-Last@corebrands.comJ-Doe@corebrands.com
4%
FLast@corebrands.comJDoe@corebrands.com
3%
F_Last@corebrands.comJ_Doe@corebrands.com
2%
First.Last@nortekcontrol.comJohn.Doe@nortekcontrol.com
85%
FirstL@nortekcontrol.comJohnD@nortekcontrol.com
10%
FLast@nortekcontrol.comJDoe@nortekcontrol.com
3%
FirstLast@nortekcontrol.comJohnDoe@nortekcontrol.com
2%

Frequently Asked Questions

Where is Core Brands's headquarters located?

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Core Brands's main headquarters is located at Petaluma, California United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Core Brands's phone number?

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You can contact Core Brands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Core Brands's official website and social media links?

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Core Brands's official website is nortekcontrol.com and has social profiles on LinkedIn.

What is Core Brands's NAICS code?

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Core Brands's NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Core Brands have currently?

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As of December 2025, Core Brands has approximately 51 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Owner And Founder: M. W.Vice President: J. C.Director Of Adept Sales Operations: N. S.. Explore Core Brands's employee directory with LeadIQ.

What industry does Core Brands belong to?

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Core Brands operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Core Brands use?

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Core Brands's tech stack includes AvalaraAWS LambdaDreamWeaverAndroid StudioUPSHootsuiteNode.jsAdobe Creative Suite.

What is Core Brands's email format?

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Core Brands's email format typically follows the pattern of First.Last@corebrands.com. Find more Core Brands email formats with LeadIQ.

Core Brands

Appliances, Electrical, and Electronics ManufacturingCalifornia, United States51-200 Employees

Core Brands is a mid-sized manufacturer in the appliances, electrical, and electronics sector, based in Petaluma, California. Its offerings center on the ELAN Control Platform, bringing together products from a range of brands that cover control, audio, power management, connectivity, and video distribution for connected home and commercial installations. The company serves channel partners and end users through dealers and distributors, enabling integrated solutions across residential and commercial environments. In 2017, Core Brands merged with Nortek Security & Control LLC to combine resources and strengthen its position in the evolving smart home and security markets.

The business operates within the smart home and professional AV ecosystem, focusing on centralized control and reliable multimedia distribution across installations. A recent development from the combined organization was the September 2022 launch of ELAN AV distribution solutions, expanding the options available to ELAN customers and installation partners.

Section iconCompany Overview

Headquarters
Petaluma, California United States
Phone number
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Core Brands's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Core Brands's revenue is estimated to be in the range of $10M$25M

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