Smart Home Expansion Leverage Core Brands’ ELAN platform and portfolio of control, audio, power management, and video distribution brands to upsell integrated smart home solutions for dealers and installers, highlighting scalable AV distribution and centralized control.

AV Distribution Growth Target AV integrators and distributors with the new ELAN Premium Series products and Panamax power conditioning solutions to drive project bids that require installation-wide transmission, reliability, and networked power management.

Security and Surveillance Synergy Position Core Brands’ ELAN and Gefen ecosystems alongside Nortek Security & Control’s surveillance capabilities to offer end-to-end smart home and commercial security packages for dealers expanding into integrated environments.

Mid-market Focus Capitalize on the company’s revenue range and employee size to tailor scalable solutions for mid-market residential and small commercial projects, pairing ELAN control with Sonance, Niles, and Panamax products for cohesive pricing.

Channel Partnerships Emphasize strategic merger advantages and channel-friendly programs to attract dealers and distributors seeking bundled solutions, training, and incentives across connected home, control, and power management offerings.