Channel Expansion Leverage SurgeX existing distribution partners Liberty Cable, Starin, and Accu-Tech to accelerate adoption in pro AV and low-voltage installations. Develop joint go-to-market campaigns and co-branded collateral highlighting power protection, remote monitoring, and cloud analytics for AV integrators and system installers. Target additional AV and data-center oriented distributors to broaden reach in North America and beyond.

Residential Growth There is a clear path to the residential market, supported by recent executive hires and drivers for Crestron, Control4, and Extron. Focus on the premium home automation segment by offering SurgeX’s Advanced Series Mode protection, EMI/RFI filtration, and diagnostic software as a value-add for integrators building connected homes. Create installer enablement programs and show measurable reductions in downtime and callbacks.

Power Quality SurgeX's patented Advanced Series Mode technology eliminates surge energy with minimal side effects, providing a strong differentiator in the power protection space. Coupled with analytics software, remote monitoring, and cloud solutions, this creates a compelling, recurring-value proposition for customers seeking reliability and reduced service burden. Use case focused messaging around downtime reduction and equipment longevity.

Market Opportunity Beyond residential, target professional AV, broadcast, data centers, and enterprise installations that require clean power and proactive monitoring. Position SurgeX as the trusted supplier of power protection and diagnostic intelligence to reduce error-codes, lockups, and reboots. Build case studies and ROI figures showing reduced maintenance and improved equipment uptime.

Global GTM Proactively expand into Canada and additional regions through existing distributors and new partners, leveraging the Northeast/Canada leadership example. Create regional marketing and sales plays tailored to each market with channel partners, including training, certification, and incentive programs. Align with AMETEK's broader corporate reach to scale manufacturing and supply chain support for faster delivery.