Territorial Growth Leverage Core Contract's existing dealer partnerships in Missouri, Kansas, Nebraska and Iowa to extend into neighboring markets and win more projects by presenting a cohesive line card from Artopex, Beaufurn, Integra Seating, Luxo Lighting and SixInch family through the independent representative channel.

Vertical Focus Target high-potential A&D buyers across corporate, hospitality, education, healthcare and government sectors by aligning the rep network with specifiers and procurement programs, highlighting turnkey interior and architectural solutions.

Portfolio Synergy Cross-sell the full spectrum of represented brands to deliver integrated seating, lighting and furniture solutions for projects, increasing average project size and competitive differentiation.

Digital Enablement Strengthen the digital presence to capture more leads from specifiers and dealers by optimizing the Squarespace site, showcasing case studies and project galleries, and using video content to explain solutions from the manufacturer lineup.

Team Expansion Grow the lean organization by recruiting additional sales and support talent, establishing formal partner programs and training, and building scalable processes to win larger, more complex A&D projects.