Innovative Product Launches Core Group Southern Africa's recent launch of Surface Laptop with 5G and new Surface Pro models demonstrates their focus on advanced, high-demand tech devices. This creates opportunities to upsell complementary accessories, services, or enterprise solutions to their growing customer base seeking cutting-edge hardware.

Strategic Distribution Partnerships Their partnership with Microsoft signifies a strong channel for selling Microsoft-based solutions, cloud services, and enterprise software. Sales teams can leverage this alliance to promote integrated technology bundles or specialized support services to enterprise clients aligned with Microsoft technologies.

Expanding Market Presence Core Group's active engagement in partner programs with brands like Apple and initiatives in the South African market suggest they are expanding their footprint. This opens avenues for promoting additional tech brands, IoT solutions, or custom software integrations tailored for regional market needs.

Focus on Business Solutions The company's emphasis on supplying devices suitable for remote and hybrid work environments provides a chance to cross-sell enterprise mobility solutions, remote management tools, and workplace productivity software to corporate clients adapting to new work models.

Growth Potential in Tech Adoption With a revenue range of up to $25 million and ongoing product innovations, there is significant potential to introduce complementary digital transformation services, cybersecurity solutions, or managed IT services to existing and new clients seeking to enhance their tech infrastructure.