Acquisition Growth Core Optimisation has recently expanded through the acquisition of ClearStory International and a PRCA member, signaling an ambitious growth trajectory and potential upsell opportunities in international PR and communications services.

Awarded Employer The company was recognized as a top workplace in Ireland and has Great Place to Work certification, which can be leveraged to position them as a stable, attractive partner to risk-averse clients seeking sustainable long-term engagements.

Digital Transformation With a dedicated Digital Transformation arm handling large-scale programs like Failte Ireland’s Digital that Delivers, there are clear opportunities to expand into government-supported or large-scale tourism digital maturity projects and associated data analytics needs.

Performance Focus Core Optimisation serves over 60 clients across retail, hospitality, and lead generation with a strong mix of SEO, PPC, paid social, and data analytics, indicating opportunities to cross-sell integrated digital performance packages to existing clients and expand into higher-margin analytics services.

European Presence Recent activity at European Search Awards and international acquisitions suggest readiness to scale services beyond Ireland, opening doors for cross-border marketing programs and multi-market digital performance engagements for regional brands.