Diversified Service Offering Brandpoint has expanded its services to include construction, digital signage installation and maintenance, and merchandising offerings through a merger with Legacy Retail Services. This diversification presents an opportunity to cross-sell these new services to existing clients or attract new clients seeking these specialized solutions.
Content Marketing Expertise Being recognized as one of the world's top content marketing agencies positions Brandpoint as a leader in the industry. Leveraging this reputation can be an effective sales strategy to attract businesses looking for expert content marketing solutions and capitalize on the credibility associated with this recognition.
Tech-Driven Solutions Utilizing a tech stack that includes Google Conversion Tracking, Cloudflare, SEMrush, and other tools showcases Brandpoint's commitment to innovative and data-driven solutions. Highlighting the tech-driven approach in sales pitches can appeal to tech-savvy clients seeking advanced PR and communications services.
Employee Advocacy Program The Shareable Content employee advocacy program has increased employee engagement and content sharing, expanding Brandpoint's reach through employee networks. Encouraging clients to adopt similar internal advocacy programs can result in increased brand visibility and engagement, creating potential sales opportunities.
Focused Diversity and Inclusion Brandpoint's focus on diversity and inclusion with the establishment of a dedicated committee demonstrates a commitment to social responsibility. Highlighting these values in sales interactions can resonate with clients looking to partner with companies aligned with inclusive practices, potentially leading to new business partnerships.