Recent Product Launches Core Security has recently launched multiple new products, including network traffic analysis solutions, Identity Governance & Administration software, and award-winning penetration testing software. These product updates indicate the company's commitment to innovation and staying ahead in the cybersecurity market, presenting an opportunity for sales engagement to showcase these solutions to potential clients.
Strategic Partnerships Establishing partnerships with companies like vCloud Tech showcases Core Security's collaborative approach in expanding its reach. Leveraging these strategic alliances can open doors for sales reps to tap into partner networks, co-sell solutions, and access new markets, boosting revenue opportunities for the company.
Acquisition by HelpSystems Being acquired by HelpSystems has positioned Core Security with a stronger cybersecurity portfolio. This acquisition presents an opportunity for sales teams to cross-sell integrated solutions from both companies, offering comprehensive cybersecurity offerings to clients and potentially increasing deal sizes and market share.
Market Leadership in Visual Identity Core Security's Visual Identity Suite, featuring Smart Roles, signifies the company's focus on cutting-edge solutions. Sales professionals can leverage this unique offering to differentiate from competitors and target clients seeking advanced visual identity solutions, positioning Core Security as a market leader in this specialized segment.
Competitive Landscape Core Security operates in a competitive landscape with similar companies like Security Innovation, Optiv, and NCC Group. Understanding the strengths and weaknesses of these competitors can assist sales teams in crafting tailored value propositions, highlighting Core Security's comparative advantages to win clients over competing cybersecurity providers.