CORE40 Studios Employee Directory

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

CORE40 Studios is a wellness and fitness brand based in San Francisco, California, operating through a network of studios and coaches in multiple countries. It positions itself as a performance-driven program aimed at transformation that goes beyond conventional workouts, centering on how individuals experience effort, intensity, and completion as keys to progress. The company draws on psychology, awareness of the nervous system, and intentionally designed classes to set it apart from typical boutique offerings.

Founded by Dean Grafos, known for developing the Beyond Lagree method, CORE40 combines movement science with theories of peak-end experiences, Focus20, and leadership-oriented coaching to create experiences for both clients and instructors. Its classes aim to build physical strength, mental resilience, and shifts in personal identity, emphasizing presence, precision, and purposeful practice. The network operates across several countries, reflecting its global scope and commitment to training both clients and instructors to lead with intention.

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