Utility Focus Corona Insights already works with a utility co-op (CORE Electric Cooperative) on member surveys and has a track record in research and evaluation. There is a clear opportunity to expand into the utilities and electric co-op sector with recurring survey programs, program evaluation, and strategic communication analytics for member engagement and service improvement.

Leadership Growth The addition of a Principal (Kate Darwent, PhD) signals leadership depth and the capability to handle larger, more complex projects. This can be leveraged to pursue mid-market clients needing rigorous analytics, mixed-methods research, and strategic advisory.

Mid-market Niche With 11-50 employees and revenue in the 1-10M range, Corona sits in the SMB to mid-market segment ideal for repeat, lower-friction research engagements, program evaluations, and market insights for nonprofits and small to midsize organizations.

Denver Advantage Based in Denver with a scalable tech stack, Corona can win regional projects and, with remote delivery, expand footprint nationwide for clients seeking cost-effective, unbiased market research and evaluation services.

Tech-driven Capabilities The tech stack indicates capabilities in survey design, data collection, and database management. Position Corona as a partner for clients needing digital survey programs, data dashboards, and integrated reporting to inform decision making.