Strong Industry Position Insights West operates within the market research sector serving both public and private organizations, which indicates opportunities for customized research solutions and strategic partnerships that leverage their interpretive analysis expertise.

Recent Acquisition Expansion The recent acquisition by Leger in November 2021 suggests a consolidation trend in the industry, opening avenues for cross-selling complementary research services and expanding client reach through combined resources.

Diverse Sector Experience Insights West has demonstrated the capability to work across various sectors including financial services, cannabis, and youth communities, providing opportunities to target niche markets with specialized research offerings.

Event Engagement & Recognition Recognition such as the Small Business BC Award and active participation in sector collaborations indicate a reputable presence and potential for increasing thought leadership and brand visibility through speaking engagements and partnerships.

Technology & Digital Presence Utilizing a modern tech stack and maintaining an online platform positions Insights West well for digital research solutions, offering prospects to introduce new data collection tools and enhance online survey capabilities for clients.