Acquisition Opportunity Following the November 2021 acquisition by Leger360, there may be opportunities to engage with the combined entity to offer market research capabilities, panel access, and scalable research solutions that enhance the merged firm’s offerings.

SMB Market Focus With a small to mid-size client base (Revenue under 1M and 11-50 employees), there is potential to upsell full-service research packages, faster turnaround, and flexible pricing tailored for smaller organizations seeking actionable insights.

Panel and Data Leverage Insights West owns an online panel and normative databases; partners in financial services, cannabis, and youth engagement could benefit from access to these panels for faster, cost-effective surveys and deeper segment insights.

Industry Collaborations Historical partnerships with Leger, IOVATION, Resonance, and Coast Capital Savings suggest a track record in financial services, technology, and consumer sectors; these networks can be leveraged to cross-sell or co-develop research offerings.

Tech Stack Enablement Utilize existing tools like Google Tag Manager, WordPress, Mailchimp, and Issuu to offer integrated digital research deliverables, dashboards, and automated reporting to clients seeking ongoing insights and easy consumption.