Freight optimization CMG positions itself as a full-time freight expert on retainer, offering cost-saving recommendations without becoming a logistics provider themselves. This creates a sales opportunity to upsell a strategic advisory relationship with mid-market companies seeking control and transparency over shipping costs.

Free freight analysis The offer of a complimentary freight analysis serves as a compelling lead magnet to capture potential clients, enabling CMG to demonstrate value quickly and convert prospects by showcasing tangible savings and process improvements.

USPS partnerships Recent collaborations with the United States Postal Service and Pitney Bowes indicate CMG’s ability to integrate with major carriers and mailing platforms, presenting a selling point to clients relying on USPS-based shipping and mailroom operations.

Retainer model A simple retainers-based fee structure aligned with savings delivery reduces client risk and creates ongoing recurring revenue opportunities, appealing to firms seeking predictable costs and continuous optimization.

Target client fit With a mid-size employee base and revenue in the upper hundreds of millions, CMG is well-suited to engage mid-market firms focused on freight optimization, process efficiency, and avoid surrendering control to 3PLs or brokers.