Audience reach Leverage the Caller-Times’ local readership and community focus to offer targeted digital advertising and sponsorships that align with Corpus Christi demographics, events, and local businesses.

Monetization modernization Propose programmatic advertising via The Trade Desk, Criteo, and Google AdSense integrations to monetize site traffic, increase ad revenue, and optimize yield on News and on-demand content.

Tech-enabled marketing Highlight the current tech stack including OpenAI and Snowplow to pitch advanced analytics, audience insights, and personalized content experiences for advertisers and partners.

Community partnerships Explore collaborations with local institutions, events, and sports teams referenced in recent news to create sponsored content, community programs, and cross-promotional campaigns.

Growth opportunities With revenue in the mid range for regional papers and a growing community profile, propose tiered digital packages, sponsored newsletters, and event-driven advertising to expand the advertiser base.