Innovative Product Launches Correct Craft's recent launch of Revel Boats, a performance-oriented pontoon brand, indicates opportunities to offer complementary marine accessories, customized upgrade packages, or advanced technology integrations to enhance performance and customer experience.

Commitment to Satisfaction Receiving the 2024 Marine Industry Customer Satisfaction Index Award across all brands suggests confidence in the company's quality standards, enabling sales teams to emphasize premium aftermarket parts, service programs, and extended warranties aligned with customer satisfaction focus.

Strategic Digital Presence The launch of a comprehensive new website showcases Correct Craft's dedication to digital engagement, presenting an entry point for digital marketing collaborations, online sales of accessories and parts, and data-driven lead generation strategies.

Rich Industry Legacy Celebrating a century in the marine industry positions Correct Craft as a trusted brand, creating opportunities for storytelling-driven marketing, premium branded merchandise, and loyalty programs that capitalize on its rich heritage.

Sustainability & Community Engagement Partnerships like that with Ann's Angels Adaptive Waterski Foundation highlight a community-focused approach, providing avenues for sponsoring eco-friendly initiatives, promoting sustainable boating practices, and engaging environmentally conscious consumers.