Multichannel Presence West Marine operates through a robust network of 240 stores across 38 states and Puerto Rico alongside a thriving eCommerce platform, providing multiple touchpoints to reach a diverse customer base engaged in boating and fishing activities.

Strategic Partnerships Recent collaborations with Tropic Ocean Airways and Abyss Battery highlight opportunities to offer co-branded experiences and cross-promotions to targeted high-net-worth customers and professional clients.

Digital Innovation The launch of a native mobile app and mobile shopping solutions positions West Marine as a digitally-forward retailer, opening doors to marketing new products and services directly to tech-savvy boating enthusiasts.

Customer Engagement Initiatives such as the new online feedback platform demonstrate a focus on understanding customer needs and preferences, which can be leveraged for personalized marketing campaigns and improved product recommendations.

Focused Vision With a leadership change and ongoing expansion into professional markets through West Marine Pro, there are growth opportunities in premium products and services tailored for both recreational and professional maritime customers.