Innovative Exhibits COSI's recent launch of themed exhibitions such as the Star Wars collection and Unofficial Galaxies demonstrates a strong focus on engaging niche audiences and fan communities, creating opportunities for merchandise collaborations, licensing deals, and themed sponsorships.

Recognition and Prestige Receiving multiple Emmy Awards for science storytelling enhances COSI's reputation and could attract partnerships with educational content providers, media companies, and corporate sponsors interested in associating with award-winning institutions.

Membership Engagement The recent membership promotion offering a second year free presents a chance to upsell and expand membership packages, as well as develop tiered loyalty programs, targeted marketing campaigns, and exclusive member partnerships to increase recurring revenue.

Technology Adoption Utilization of advanced digital tools such as Salesforce and Microsoft Advertising indicates openness to data-driven marketing and CRM initiatives, providing avenues for targeted outreach, personalized experiences, and integrated sponsorship opportunities.

Market Positioning COSI's recognition as a top planetarium and its strategic collaborations, such as hotel packages and international programs, position it well to attract corporate partnerships, educational programs, and experiential tourism opportunities that can expand its visitor base and revenue streams.