Retail Partnerships MAC already partnered with Sephora Emirates and has a global retail footprint, signaling opportunity to expand cross-border alliances with major retailers and e-commerce platforms through joint campaigns and co-branded initiatives.

Privacy Compliance A biometric privacy lawsuit over virtual try-on technology highlights regulatory risk around facial data and consent; present a sales angle for privacy and data governance services, consent management solutions, and AR feature compliance to reduce risk for retailers and boost consumer trust.

Influencer Programs With Doja Cat named Global Brand Ambassador in 2025, MAC demonstrates effective influencer partnerships; offer end-to-end influencer program management, ROI analytics, and scalable content licensing to drive launches and regional campaigns.

CSR & Sustainability The Protect the Dolls collection demonstrates CSR alignment; present opportunities for sustainability branding, cause-marketing campaigns, and social impact storytelling to strengthen retailer partnerships and consumer appeal.

Growth Budget Fit Small company size and revenue range suggest a preference for affordable, modular marketing solutions; propose tiered service packages, quick-win campaigns, and scalable services that can grow with the brand across markets and channels.