Platinum Offerings Position the center as Northern Michigan’s premier aesthetic practice with Platinum Botox/Juvederm credentials as a differentiator to upsell premium injectable services and loyalty programs.

Multi-Location Reach Leverage presence in Petoskey, Traverse City and Gaylord to target regional patients and expand cross-location packages, bundled treatments, and appointment referrals.

Medical Expertise Highlight medically trained laser specialists and injectors to build trust with potential clients seeking safety, results, and consistency, enabling higher-ticket procedures and memberships.

Tech & Engagement Utilize current tech stack (Facebook Pixel, Google Tag Manager, Mailchimp, Tawk.to) to run targeted ad campaigns, nurture leads, and retarget prospects with monthly specials and new service announcements.

Growth Opportunity With revenue in a startup to small business range and competitive landscape including larger clinics, pursue partnerships, scalable service lines, and premium memberships to drive revenue per client and channel expansion.