Strategic partnership Cosmos Sport SA is backed by JD Sports Fashion Plc since 2021 and operates multiple brands with a broad omnichannel footprint (over 90 stores and 9 e-commerce sites). This presents a strong channel for co-branded campaigns, exclusive product drops, and cross-promotion opportunities with JD Sports and Cosmos brands.

Omnichannel scale With a sizable network across Greece and Cyprus and a mix of physical and digital touchpoints, there is substantial potential to upsell premium athleisure and sport equipment through integrated loyalty programs, targeted digital marketing, and advanced CRM-driven re-engagement.

Growth potential Revenue is in the lower mid-market range and the company has ambitious expansion, including partnerships (e.g., PAOK FC kit distribution). This signals opportunities for exclusive licensing, regional distribution deals, and performance-based partnerships with sports teams and events.

Tech-enabled ops Existing tech stack includes Looker, Magento, SQL, and Kustomer, indicating openness to data-driven merchandising, personalized marketing, and enhanced e-commerce solutions. SDRs can propose analytics services, funnel optimization, and targeted product recommendations.

Sustainability & inclusion The company emphasizes sustainability, diversity, and social responsibility, which aligns with eco-friendly product lines, transparent supply chain initiatives, and purpose-led marketing partnerships that resonate with modern consumers and B2B collaborations.