Acquisition Strategy Adidas AG recently acquired Reebok in a multi-billion dollar deal, expanding its brand portfolio. Leveraging this acquisition, sales teams can explore cross-selling opportunities and offer a wider range of products to customers.

Innovative Product Launches Adidas introduced adaptive training wear pieces catering to athletes who play seated sports, showcasing a commitment to inclusivity and innovation. Sales reps can capitalize on these unique offerings to target niche markets and differentiate from competitors.

Strategic Partnerships Partnering with high-end brands like Gucci demonstrates Adidas AG's ability to tap into luxury markets. Sales professionals can leverage these partnerships to access affluent customer segments and promote exclusive collaborations for premium sales opportunities.

Technology Integration Utilizing advanced tech solutions like SAP SuccessFactors and AI-powered tools presents an opportunity for sales teams to streamline operations and offer personalized experiences to customers. By highlighting technological advantages, reps can attract tech-savvy clients and drive sales.

Trademark Vigilance Enforcing trademark rights, such as the iconic three-stripe design, showcases Adidas AG's commitment to brand protection. Sales development representatives can emphasize the brand's authenticity and quality, resonating with customers who value established and reputable brands.