Asian Market Expansion Costa is Europe’s No. 1 cruise company and the first large international operator authorized to operate in China and depart from Chinese ports, with a recent Asia-focused partnership in Travelweekly Asia to pilot a charter service with Hwajing Travel & Tours. Sales opportunity: target Asian travel distributors and Chinese outbound travelers with co-branded itineraries and charter options.

Awards Credibility In March 2023 Costa Cruises S.p.A. earned multiple awards including Best Value for Money, Best First Cruise Line and Excellence in Sustainability, providing strong proof points for value-focused and ESG-minded sales pitches and helping win over first-time cruisers.

Growth Capacity The fleet currently comprises 14 ships with plans to grow to 15 ships and about 45,000 total guests, signaling scalable capacity for larger group bookings, exclusive itineraries and flexible charter opportunities across Europe and beyond.

Channel Partnerships Active partnerships and pilot programs with travel intermediaries demonstrate a channel-driven distribution model that can be expanded with co-branded campaigns, third-party charters and incentive travel with Asia and other regional partners.

MarketPositioning Costa’s Europe leadership, mid-market revenue range and sizable workforce position it as a value-focused premium option within the Carnival ecosystem, enabling cross-sell with sister brands and targeted corporate group sales for European and Asian markets.