Growing Retail Presence Costes has established nearly 40 stores across the Netherlands and expanded into Belgium since 2017, indicating a strong regional growth trajectory and potential opportunities to further expand into neighboring markets or online channels to boost sales.

Targeted Market Niche The brand focuses on fashion-conscious women seeking versatile day-to-night outfits, which offers a clear segment for targeted marketing campaigns, personalized product offerings, and exclusive collections to increase customer loyalty and sales.

Digital Engagement With a tech stack that includes Facebook Pixel and Hotjar, Costes actively leverages digital tools for targeted advertising and website analytics, creating opportunities to optimize online sales strategies and develop personalized online shopping experiences.

Revenue Growth Potential Operating with an annual revenue between 1M and 10M, Costes has room to expand its revenue streams through enhanced e-commerce offerings, new product lines, and strategic marketing initiatives aimed at increasing customer acquisition and retention.

Competitive Market Position Competing with major international brands like H&M and Mango, Costes can capitalize on its unique brand positioning, personalized service, and local presence to differentiate and grow its market share through targeted sales campaigns and exclusive collaborations.