Policy Impact Public health focus with a track record of government collaborations (Virginia DBHDS partnership; Maryland Take Back Your 10; AZ TES development) suggests strong opportunities selling data-driven policy, systems, and environmental interventions to state and local health departments.

Retail Data Value Specialization in retail environment impacts and retailer density/proximity analyses positions Counter Tools to upsell advanced mapping, enforcement support, and data visualization services to coalitions, municipalities, and health departments seeking targeted interventions.

Collaborative R&D Active partnerships with universities and research centers (UNT HSC, RAD Collaborative) indicate a pathway to co-sell or co-develop data platforms and analytics offerings, expanding credibility with funders and decision-makers.

Tech Enablement Tech stack familiarity (WordPress, Google Cloud, React, data tooling) enables scalable, accessible productized solutions for customers requiring user-friendly dashboards, data storytelling, and publication-ready reports.

Public Health Alignment Frequent participation in major conferences and emphasis on commercial determinants of health creates sales avenues with public health networks, coalitions, and grant programs focusing on tobacco, alcohol, and unhealthy food interventions.