Counterpart
Advertising ServicesTennessee, United States51-200 Employees
Counterpart is a Memphis-based advertising services firm established in 2002 that specializes in developing sales enablement systems, playbooks, and marketing communications. The company applies a structured Message Strategy approach and proprietary frameworks to help organizations convey consistent, effective messaging to support sales and marketing outcomes. Its client base includes large, consumer- and business-focused brands across industries, with work concentrated in markets such as Dallas, Minneapolis, Memphis, and Atlanta. With a workforce of professionals serving in multiple states, Counterpart positions itself as a partner for organizations seeking to align their messaging and enablement programs to improve their market performance.