Insights

Established Expertise Counterpart has over two decades of experience in sales enablement, playbooks, and marketing communications, indicating a mature capability to support enterprise client needs and long-term partnerships.

Mid-Sized Focus With 51-200 employees and a diversified client list, Counterpart sits in a sweet spot for scalable services and personalized engagement, presenting opportunities for mid-market to upper-mid-market upsell and retainer-based engagements.

Tech Stack Leverage Current technology footprint includes Tableau, AWS, Salesforce, Microsoft 365, Azure, and Adobe Creative Suite, suggesting opportunities to expand analytics-driven enablement, CRM integration, and cloud-based marketing automation projects.

Notable Clients A proven track record with brands like FedEx, Hilton, P&G, and Teladoc signals credibility for large-scale messaging programs and potential cross-sell into similar enterprise accounts seeking scalable enablement solutions.

Growth Signals Revenue range of 50 to 100 million and multiple office footprints (Dallas, Minneapolis, Memphis, Atlanta) imply geographic expansion or new market campaigns; identify opportunities to support regional growth initiatives and localized marketing playbooks.

Similar companies to Counterpart

Counterpart Tech Stack

Counterpart uses 8 technology products and services including Tableau, Amazon Web Services, Salesforce, and more. Explore Counterpart's tech stack below.

Counterpart's Email Address Formats

Counterpart uses at least 4 email formats:
Counterpart Email FormatsExamplePercentage
First@counterpartcd.comJohn@counterpartcd.com
91%
Last@counterpartcd.comDoe@counterpartcd.com
5%
FirstL@counterpartcd.comJohnD@counterpartcd.com
2%
F.Last@counterpartcd.comJ.Doe@counterpartcd.com
2%

Frequently Asked Questions

What is Counterpart's phone number?

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You can contact Counterpart's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Counterpart's stock symbol?

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Counterpart is a publicly traded company; the company's stock symbol is XCPUSD.

What is Counterpart's official website and social media links?

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Counterpart's official website is counterpartcd.com and has social profiles on LinkedIn.

How much revenue does Counterpart generate?

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As of August 2026, Counterpart's annual revenue is estimated to be $50M - $100M.

What is Counterpart's SIC code and NAICS code?

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Counterpart's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Counterpart have currently?

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As of August 2026, Counterpart has approximately 66 employees across 2 continents, including North America and Asia. Key team members include Associate Client Director: D. H., Assistant Controller: A. B. and Client Strategist: A. P. Explore Counterpart's employee directory with LeadIQ.

What industry does Counterpart belong to?

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Counterpart operates in the Advertising Services industry.

What technology does Counterpart use?

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Counterpart's tech stack includes Tableau, Amazon Web Services, Salesforce, Microsoft 365, Cisco, Microsoft Azure, Vimeo and Adobe Creative Suite.

What is Counterpart's email format?

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Counterpart's email format typically follows the pattern of First@counterpartcd.com. Find more Counterpart email formats with LeadIQ.

When was Counterpart founded?

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Counterpart was founded in 2002.
Counterpart logo

Counterpart

Advertising ServicesTennessee, United States51-200 Employees

Counterpart is a Memphis-based advertising services firm established in 2002 that specializes in developing sales enablement systems, playbooks, and marketing communications. The company applies a structured Message Strategy approach and proprietary frameworks to help organizations convey consistent, effective messaging to support sales and marketing outcomes. Its client base includes large, consumer- and business-focused brands across industries, with work concentrated in markets such as Dallas, Minneapolis, Memphis, and Atlanta. With a workforce of professionals serving in multiple states, Counterpart positions itself as a partner for organizations seeking to align their messaging and enablement programs to improve their market performance.

Section iconCompany Overview

Phone number
SIC Code
8742 - Management Consulting Services
Stock Symbol
XCPUSD
NAICS Code
541613 - Marketing Consulting Services
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Counterpart's revenue is estimated to be in the range of $50M - $100M

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