Agricultural Reach CountryMark serves a large Midwest farming base with more than 65% of farmers in its trade area powered by its fuels, presenting a strong opportunity to upsell premium fuels, biodiesel blends, and farm-focused lubricants and DEF at its 100+ branded stations and via direct farm delivery programs.

Renewables Expansion Significant investment in refinery upgrades and renewable diesel production signals a growing capability to offer low-emission fuel products and blended fuels to fleet customers seeking cleaner options, creating cross-selling opportunities with commercial fleets and agricultural cooperatives.

Coop Partnerships Active farmer-owned cooperative model and partnerships with Indiana Wish and Keystone Cooperative enable tailored fundraising and community programs; leverage these ties to introduce co-branded campaigns, volume-based procurement deals, and loyalty programs for fleet accounts.

Integrated Solutions Full product suite including fuels, lubricants, and API-certified DEF delivered daily across a broad Midwest network positions CountryMark to offer bundled purchasing agreements, preventive maintenance packages, and blended fuel solutions at scale for agricultural and regional fleet customers.

Market Positioning Private, Indiana-based operator with a sizable, diversified upstream footprint (1,400 wells across six states) and strong regional presence; target mid-market fleets and rural enterprises that value vertically integrated supply, consistent quality, and local ownership to win longer-term contracts.