Market Expansion Potential Coupang is actively expanding into international markets such as Taiwan while strengthening its presence in South Korea. This diversification presents opportunities to provide localized eCommerce solutions, logistics support, and payment integration services tailored to new regional markets.

Emerging Revenue Streams The company's focus on under-monetized advertising revenues and luxury/beauty segments indicates potential for targeted advertising platforms and premium product partnerships to boost sales and customer engagement in these high-growth areas.

Technology Innovation Coupang's use of advanced tech stacks like MongoDB, Python, and SAP S/4HANA suggests a continuous investment in digital transformation, offering prospects for enterprise technology solutions, cloud services, and analytics tools to optimize their logistics and operations.

Regulatory and Legal Risk Recent data breaches and securities class action lawsuits highlight the importance of cybersecurity and compliance solutions. Offering data security, risk management services, and legal compliance tools could address ongoing vulnerabilities and build trust.

Customer Engagement Opportunities With a sizable user base impacted by recent security issues, there is a chance to develop customer loyalty programs, engagement platforms, and personalized marketing solutions that can help re-establish brand confidence and foster long-term customer relationships.