Insights

Expanding Market Reach Rakuten's global presence in 30 countries coupled with recent collaborations with mobile operators like Grameenphone and partnerships with tourism and entertainment sectors presents a significant opportunity to offer tailored e-commerce and digital marketing solutions that cater to diverse regional markets.

E-Commerce Growth With over 2 billion members worldwide and expanding digital services, Rakuten is positioned for increased online retail activity. Sales teams can target this growth by providing innovative platform enhancements, digital marketing strategies, and complementary fintech solutions to boost transaction volumes.

Strategic Tech Investments Rakuten’s focus on AI and modern infrastructure demonstrated by its recent AI showcase and partnerships signals an openness to adopting cutting-edge technology. Partners offering AI-driven analytics, automation, or infrastructure upgrades could find strategic alignments for joint development or service offerings.

Financial Opportunities Operating with revenues between one to ten billion dollars, Rakuten’s ongoing investments and stakes like in Henry Schein indicate a willingness to diversify assets. This presents opportunities for financial services, investment partnerships, or asset management solutions tailored to large technology and e-commerce ecosystems.

Innovation and Collaboration Rakuten’s active engagement in new ventures such as rewards partnerships, digital exports, and technological innovation suggests a highly collaborative environment. Business development efforts can focus on co-marketing, joint ventures, or technology licensing aimed at expanding their service portfolio and enhancing customer engagement.

Rakuten Tech Stack

Rakuten uses 8 technology products and services including Gensim, Fivetran, Jamf, and more. Explore Rakuten's tech stack below.

  • Gensim
    Advanced Analytics And Data Science
  • Fivetran
    Data Management
  • Jamf
    Enterprise Mobility Management
  • Zendesk Support
    Help Desk Software
  • Mavrck
    Influencer Marketing Software
  • Nagios
    IT Infrastructure & Operations Management
  • Frederick
    Marketing Automation
  • Matillion
    Tag Management

Media & News

Rakuten's Email Address Formats

Rakuten uses at least 1 format(s):
Rakuten Email FormatsExamplePercentage
First.Last@rakuten.comJohn.Doe@rakuten.com
90%
F.Last@rakuten.comJ.Doe@rakuten.com
7%
First.L@rakuten.comJohn.D@rakuten.com
2%
Last.First@rakuten.comDoe.John@rakuten.com
1%

Frequently Asked Questions

Where is Rakuten's headquarters located?

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Rakuten's main headquarters is located at Rakuten Crimson House Setagaya-ku, Tokyo 158-0094 JP. The company has employees across 6 continents, including AsiaNorth AmericaEurope.

What is Rakuten's stock symbol?

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Rakuten is a publicly traded company; the company's stock symbol is 5838.T.

What is Rakuten's official website and social media links?

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Rakuten's official website is rakuten.com and has social profiles on LinkedIn.

How much revenue does Rakuten generate?

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As of October 2025, Rakuten's annual revenue is estimated to be $5B.

What is Rakuten's NAICS code?

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Rakuten's NAICS code is 5112 - Software Publishers.

How many employees does Rakuten have currently?

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As of October 2025, Rakuten has approximately 8.8K employees across 6 continents, including AsiaNorth AmericaEurope. Key team members include Chief Administrative Officer: C. F.Chief People Officer, Commerce Company: C. T.Chief Information Security Officer: Y. F.. Explore Rakuten's employee directory with LeadIQ.

What industry does Rakuten belong to?

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Rakuten operates in the Software Development industry.

What technology does Rakuten use?

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Rakuten's tech stack includes GensimFivetranJamfZendesk SupportMavrckNagiosFrederickMatillion.

What is Rakuten's email format?

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Rakuten's email format typically follows the pattern of First.Last@rakuten.com. Find more Rakuten email formats with LeadIQ.

When was Rakuten founded?

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Rakuten was founded in 1997.
Rakuten

Rakuten

Software DevelopmentTokyo, Japan5001-10000 Employees

Rakuten Group, Inc. (TSE: 4755) is a global technology leader in services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to 2 billion members around the world. The Rakuten Group has more than 30,000 employees, and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.

Section iconCompany Overview

Headquarters
Rakuten Crimson House Setagaya-ku, Tokyo 158-0094 JP
Stock Symbol
5838.T
NAICS Code
5112 - Software Publishers
Founded
1997
Employees
5001-10000

Section iconFunding & Financials

  • $1B$10B

    Rakuten's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Rakuten's revenue is estimated to be in the range of $1B$10B

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