Insights

Expanding Ecosystem Partnerships Rakuten's recent collaborations with companies like Bilt Rewards and Grameenphone demonstrate its active pursuit of strategic partnerships across sectors such as fintech, telecommunications, and travel rewards. Sales opportunities exist in integrating solutions that enhance partner loyalty programs, mobile infrastructure, or cross-promotional campaigns to leverage this network expansion.

Digital Content Growth With Rakuten Viki leading in Asian entertainment and organizing global events like K-Drama Day, there is a clear focus on digital content and media engagement. Opportunities for content licensing, advertising, and sponsored partnerships can be developed to monetize the growing popularity of Asian entertainment platforms and expand ad revenue streams.

Focus on AI and Technology Rakuten's investment in AI technology and participation in AI optimism conferences highlight its commitment to technological innovation. Business solutions related to AI-driven customer experiences, analytics, or automation services present potential sales avenues for tech vendors and digital transformation services targeting Rakuten or their partner ecosystems.

Global Market Engagement Operating in 30 countries with over 30,000 employees and serving 2 billion members, Rakuten offers extensive international reach. Sales efforts can target localized e-commerce, fintech, or logistics solutions that facilitate expansion within their diverse markets, providing tailored offerings to improve regional operations and customer engagement.

Financial and Investment Opportunities Although Rakuten reports revenues between 1-10 billion dollars, recent investments and stakes in assets like Henry Schein indicate a strategic interest in diversified financial growth. Product and service providers in financial technology, investment platforms, or digital asset management can explore partnership or sales opportunities aligned with Rakuten’s investment initiatives.

Rakuten Tech Stack

Rakuten uses 8 technology products and services including Gensim, Fivetran, Jamf, and more. Explore Rakuten's tech stack below.

  • Gensim
    Advanced Analytics And Data Science
  • Fivetran
    Data Management
  • Jamf
    Enterprise Mobility Management
  • Zendesk Support
    Help Desk Software
  • Mavrck
    Influencer Marketing Software
  • Nagios
    IT Infrastructure & Operations Management
  • Frederick
    Marketing Automation
  • Matillion
    Tag Management

Media & News

Rakuten's Email Address Formats

Rakuten uses at least 1 format(s):
Rakuten Email FormatsExamplePercentage
First.Last@rakuten.comJohn.Doe@rakuten.com
90%
F.Last@rakuten.comJ.Doe@rakuten.com
7%
First.L@rakuten.comJohn.D@rakuten.com
2%
Last.First@rakuten.comDoe.John@rakuten.com
1%

Frequently Asked Questions

What is Rakuten's stock symbol?

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Rakuten is a publicly traded company; the company's stock symbol is 5838.T.

What is Rakuten's official website and social media links?

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Rakuten's official website is rakuten.com and has social profiles on LinkedInCrunchbase.

How much revenue does Rakuten generate?

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As of December 2025, Rakuten's annual revenue is estimated to be $5B.

What is Rakuten's NAICS code?

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Rakuten's NAICS code is 5112 - Software Publishers.

How many employees does Rakuten have currently?

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As of December 2025, Rakuten has approximately 11K employees across 6 continents, including AsiaNorth AmericaEurope. Key team members include Ceo & Founder: K. F.Ceo Strategy Office, Business Transformation: R. H.Cdo Office Manager: S. S.. Explore Rakuten's employee directory with LeadIQ.

What industry does Rakuten belong to?

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Rakuten operates in the Software Development industry.

What technology does Rakuten use?

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Rakuten's tech stack includes GensimFivetranJamfZendesk SupportMavrckNagiosFrederickMatillion.

What is Rakuten's email format?

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Rakuten's email format typically follows the pattern of First.Last@rakuten.com. Find more Rakuten email formats with LeadIQ.

When was Rakuten founded?

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Rakuten was founded in 1997.

Rakuten

Software DevelopmentTokyo, Japan10001+ Employees

Rakuten Group, Inc. (TSE: 4755) is a global technology leader in services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to 2 billion members around the world. The Rakuten Group has more than 30,000 employees, and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.

Section iconCompany Overview

Stock Symbol
5838.T
NAICS Code
5112 - Software Publishers
Founded
1997
Employees
10001+

Section iconFunding & Financials

  • $1B$10B

    Rakuten's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Rakuten's revenue is estimated to be in the range of $1B$10B

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