Member software launch Upcoming release of a new member software platform on October 1st, 2026 presents a sales opportunity to offer integrated tools such as streamlined payments, account management, and enhanced engagement features for current and prospective members.

Scale and footprint Operates five locally-owned clubs in the Salem-Keizer area with a broad facilities mix (pools, courts, steam/sauna, child care) enabling tailored corporate partnerships, community programs, and bundled memberships to attract local businesses and families.

Comprehensive services Wide range of group classes, personal training, nutrition programs, youth and adult swim, and a variety of sports offerings creates opportunities to upsell premium training packages, corporate wellness, and group-class memberships.

Tech stack readiness Current technology stack (iCIMS, Oracle Cloud, Shopify, Google Workspace, Mailgun, ADP, Tawk.to, Piwik PRO Core) indicates readiness for digital marketing, CRM, payroll integration, and customer analytics to support targeted campaigns and retention programs.

Financial potential Revenue range $10M–$25M and a mid-sized employee base position Courthouse: Club Fitness as a scalable target for franchise-style partnerships, equipment partnerships, sponsored events, and enterprise wellness programs in the local market.