Marketing Optimization With an active digital footprint (Facebook Pixel, Google Pay) and a Squarespace site, Courtney Design is positioned to benefit from a data-driven marketing optimization program including advanced analytics, paid media retargeting, and conversion rate improvements to capture more project inquiries.

Brand Identity Growth As a small architecture and planning firm, Courtney Design can differentiate through a refreshed brand identity, enhanced portfolio storytelling, and case-study driven marketing to compete with larger agencies.

Tech Modernization The tech stack shows some custom development on Ruby on Rails and Stimulus; there is an opportunity to streamline operations with integrated CRM, marketing automation, and scalable CMS or e-commerce enhancements to improve leads-to-project flow.

E-commerce Potential Shopify usage suggests potential to monetize design templates, guides, or service add-ons through an e-commerce storefront, expanding revenue beyond traditional project work.

Geographic Positioning Located in Friday Harbor, the firm can target affluent regional markets and sustainable design niches in the Pacific Northwest, supported by targeted content and partnerships with local builders to fuel growth.