Strategic location Capitalize on the hotel’s downtown Minneapolis location near I-94 and I-35W, proximity to MSP Airport, and nearby attractions to offer corporate travel packages, city break itineraries, and event collaborations with local venues to drive group bookings.

Mid-market footprint With 11-50 employees and a revenue range of 25M-50M, position a focused enterprise sales approach targeting national and regional business travel programs, loyalty partnerships, and branded corporate rates to convert mid-market accounts.

Tech enablement Leverage their technology stack including Terraform, Talend, Oracle PeopleSoft, SailPoint, Paylocity, and GitHub Copilot to propose integrated procurement, HR, and finance solutions, as well as streamlined onboarding for corporate clients.

Event potential Highlight the 5,200-square-foot ballroom and focused meeting spaces as opportunities for corporate events, conventions, and training programs, offering end-to-end event services, catering, and AV solutions to capture group business.

Growth signals Recent Marriott marketing leadership moves and global partnerships indicate a corporate growth and premium brand strategy; align sales outreach with premium loyalty programs, executive retreats, and partnership opportunities with regional tourism boards and business associations.