New Generation Product Launch Covectra recently launched the next generation of StellaGuard, a smart label and mobile authentication solution. This advancement presents a sales opportunity to target brand managers and consumers looking to enhance product security and combat counterfeiting.
Key Personnel Additions Covectra hired Gary Miloscia as the President and CEO. With his leadership, there is potential for leveraging his expertise to drive sales strategies, strengthen market presence, and unlock new business opportunities for the company.
Product Enhancement Announcement The recent announcement of enhancements to the StellaGuard smart label and mobile product authentication solution by Covectra provides a sales opening to engage consumers concerned about purchasing fake or counterfeit products. This modernized feature can be marketed as a value proposition to boost sales.
ATLAS Serialization Platform Expansion Covectra introduced the ATLAS Repackaging System to simplify the repackaging of pre-serialized pharmaceutical products. This expansion of their serialization platform creates a sales avenue to cater to pharmaceutical companies seeking efficient and compliant track and trace solutions.
Director of Business Development Appointment Covectra appointed Andre Caprio as the Director of Business Development for pharmaceuticals and healthcare. Leveraging his industry expertise and network, there is an opportunity to explore partnerships, collaborations, and sales channels within the pharmaceutical and healthcare sectors.