Independent Canadian Leader Cowan Insurance Group is a proudly Canadian, family-owned and independently operated broker with a long history since 1927, signaling stability and trust that can be leveraged to position risk management services to mid-market clients seeking reliable, locally grounded partnerships.

Comprehensive Risk Offerings The firm provides customized insurance, risk management, group benefits, wealth management, and advisory services across commercial and personal lines, creating cross-sell opportunities with existing clients for holistic risk and financial planning solutions.

Strong Client Focus With client satisfaction as a core value and recognition as a best managed and admired corporate culture, there is an opportunity to upsell premium services, loyalty programs, and consulting engagements to high-touch accounts seeking premium client experiences.

Growing Footprint & Tech Stack A nationwide licensed operation with 600+ employees and a modern technology stack (CRM, analytics, collaboration, and cloud tools) supports scalable expansion and data-driven cross-sell strategies across provinces and sectors.

Strategic Partnerships Existing partnerships with Justwealth, TechAssure, and other insurers indicate openness to collaborating on wealth, specialty lines, and digital client experiences, presenting alliance opportunities for co-branded products and integrated service offerings.