Independent Market Leadership Cowan Insurance Group is a proudly Canadian, family-owned independent broker with longstanding experience since 1927 and a reputation as a market leader. Sales opportunity: emphasize agility, unbiased advice, and customized risk management solutions to mid- to large-market clients seeking independent guidance and comprehensive coverage.

Scale and Coverage With 600+ employees nationwide and a broad product suite across commercial, personal lines, group benefits, and wealth management, Cowan can serve growing organizations with multi-area risk needs. Sales opportunity: position as a single-source partner for diversified risk programs, consolidating carriers and streamlining renewals.

Strong Partnerships Strategic alliances with Justwealth, TechAssure, and other insurers enhance product depth and client experience. Sales opportunity: leverage partnerships to offer integrated solutions (insurance plus wealth management or niche risk tools) to cross-sell and upsell to existing clients.

Industry Recognition Recognized as one of Canada’s Most Admired Corporate Cultures and a Canada’s Best Managed Companies Platinum Club member, underscoring reliability and client-centric service. Sales opportunity: use awards to build trust with risk-averse organizations prioritizing vendor stability, governance, and long-term relationships.

Growth and Outreach Active expansion footprint and ongoing engagement in industry events, with recent 2025 excellence gala participation and community-focused campaigns. Sales opportunity: target sector-specific organizations and mid-market firms seeking growth-minded insurers with community and innovation credentials, offering proactive risk improvement programs.