Acquisition Synergies Leverage the October 2024 acquisition by AssuredPartners to access a larger carrier network and shared resources, enabling cross-sell of property and casualty, life, and employee benefits to CoyleKiley’s existing clients and AP’s network.

Mid-Market Focus CoyleKiley’s scale and 11-50 employee base signal strong mid-market opportunity; target small to midsize businesses in Rockford and surrounding areas with bundled P&C, group benefits, and personal lines to grow wallet share.

Local Risk Education Continue or expand risk management and safety content to position the agency as a trusted advisor, using education-led campaigns to generate inquiries for commercial lines, workers' compensation, and safety consulting.

Expanded Offerings With integration to AssuredPartners, pursue additional lines such as cyber liability and specialty commercial coverages to provide comprehensive, multi-line solutions and attract larger or more complex accounts.

Digital Client Experience Promote and enhance digital capabilities like online quotes, client portals, and streamlined renewals to attract tech-enabled buyers and improve conversion across personal and business lines.