Strategic Partnerships CPA Ireland has a history of forming strategic partnerships, such as the recent collaboration with Athlone Institute of Technology. This presents an opportunity for partnership-based sales initiatives where CPA Ireland's influence in the field of accountancy can be leveraged to attract potential partners or clients.

Rebranded Campaign The 'Switch your Perspective, Change your Future' campaign showcases CPA Ireland's innovative approach to changing perceptions about the accounting profession. Sales teams can capitalize on this fresh perspective to position CPA Ireland as a forward-thinking entity, appealing to individuals seeking a progressive career in finance.

New Syllabus Launch The recent launch of the 'Ready to Face the Future of Accounting' syllabus by CPA Ireland signals a proactive stance towards enhancing accounting education. Sales representatives can align their outreach efforts with this initiative, highlighting the Institute's commitment to shaping future accountants and attracting students or professionals looking to upskill.

Market Expansion CPA Ireland's impending amalgamation with Chartered Accountants Ireland presents a prime opportunity for sales expansion. With the consolidation of these entities, there arises a potential for increased market reach and access to a broader clientele base. Sales professionals can position CPA Ireland as a stronger, more comprehensive resource for accounting needs post-merger.

Educational Collaboration The Institute's focus on maintaining high educational standards offers a promising avenue for sales engagements. Businesses operating in the education or training sector can explore collaborative opportunities with CPA Ireland to develop tailored courses, workshops, or materials that align with the Institute's educational objectives, fostering mutually beneficial sales relationships.