Crafty Counter

Food and Beverage ServicesTexas, United States2-10 Employees

Crafty Counter is a small Austin, Texas-based consumer products brand in the Food and Beverage Services industry that focuses on plant-based eating. The company operates with a lean team (2–10 employees) and markets WunderEggs, a line of plant-based egg alternatives, including Hard-Boiled WunderEggs and Deviled WunderEggs, with nationwide distribution through Whole Foods Market and a restaurant channel via WebstaurantStore. In January 2025, it introduced Eggless Salad under its vegan WunderEggs brand. The products are described as allergen-friendly, free from artificial ingredients, and minimally processed with simple ingredients, with manufacturing scaling from kitchen-counter activity to modern plants using food science and technology. Crafty Counter has received industry recognition, such as the Best New Meat Alternative 2022 award from New Hope Network, and maintains a website at craftycounter.com.

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