Insights

Expansion Opportunities capitalize on rapid retail expansion evidenced by national Whole Foods availability of WunderEggs and new product launches like Deviled WunderEggs and Eggless Salad to pursue broader grocery, club, and foodservice channels across the United States.

Retail Readiness leverage recent nationwide launches and restaurant/foodservice distribution to target major supermarket chains, online retailers, and foodservice distributors with ready-to-sell plant-based egg alternatives appealing to allergen-free and minimally processed preferences.

Store/Brand Synergy align with retailers seeking clean-label, planet-friendly and animal-friendly products by pitching WunderEggs as a proven plant-based staple that complements vegan, vegetarian, and wellness-forward baskets and meals.

Co-Promotional Potential explore partnerships with complementary brands (egg substitutes, chickpea-based products, vegan condiments) for cross-promotions, bundles, and in-store demos around holiday and wellness periods to drive trial.

Growth Signals target new business opportunities in foodservice and hospitality by offering WunderEggs halves and Deviled WunderEggs options to restaurants, catering, and institutional kitchens, leveraging recent press and awards to validate market traction.

Crafty Counter Tech Stack

Crafty Counter uses 8 technology products and services including jsDelivr, Shopify, Google Fonts API, and more. Explore Crafty Counter's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Shopify
    E-commerce
  • Google Fonts API
    Font Scripts
  • React
    Javascript Frameworks
  • Glider.js
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • Slick
    Javascript Libraries
  • Algolia
    Search Engines

Media & News

Crafty Counter's Email Address Formats

Crafty Counter uses at least 1 format(s):
Crafty Counter Email FormatsExamplePercentage
First@craftycounter.comJohn@craftycounter.com
95%
FLast@craftycounter.comJDoe@craftycounter.com
5%

Frequently Asked Questions

What is Crafty Counter's official website and social media links?

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Crafty Counter's official website is craftycounter.com and has social profiles on LinkedIn.

How much revenue does Crafty Counter generate?

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As of July 2026, Crafty Counter's annual revenue is estimated to be $1M - $10M.

What is Crafty Counter's NAICS code?

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Crafty Counter's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Crafty Counter have currently?

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As of July 2026, Crafty Counter has approximately 7 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Head Of Operations: M. W.Founder & Ceo: H. R.Manager Of Operations: A. M.. Explore Crafty Counter's employee directory with LeadIQ.

What industry does Crafty Counter belong to?

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Crafty Counter operates in the Food and Beverage Services industry.

What technology does Crafty Counter use?

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Crafty Counter's tech stack includes jsDelivrShopifyGoogle Fonts APIReactGlider.jsOWL CarouselSlickAlgolia.

What is Crafty Counter's email format?

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Crafty Counter's email format typically follows the pattern of First@craftycounter.com. Find more Crafty Counter email formats with LeadIQ.

When was Crafty Counter founded?

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Crafty Counter was founded in 2018.
Crafty Counter logo

Crafty Counter

Food and Beverage ServicesTexas, United States2-10 Employees

Crafty Counter is a small Austin, Texas-based consumer products brand in the Food and Beverage Services industry that focuses on plant-based eating. The company operates with a lean team (2–10 employees) and markets WunderEggs, a line of plant-based egg alternatives, including Hard-Boiled WunderEggs and Deviled WunderEggs, with nationwide distribution through Whole Foods Market and a restaurant channel via WebstaurantStore. In January 2025, it introduced Eggless Salad under its vegan WunderEggs brand. The products are described as allergen-friendly, free from artificial ingredients, and minimally processed with simple ingredients, with manufacturing scaling from kitchen-counter activity to modern plants using food science and technology. Crafty Counter has received industry recognition, such as the Best New Meat Alternative 2022 award from New Hope Network, and maintains a website at craftycounter.com.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2018
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Crafty Counter's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Crafty Counter's revenue is estimated to be in the range of $1M - $10M

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