Craig Proctor Coaching Employee Directory

Real EstateOntario, Canada11-50 Employees

Craig Proctor Coaching is a Canada-based provider of real estate training and coaching programs. Its core offering is a system built around Reverse Prospecting, a lead-generation approach designed so that qualified prospects seek out the agent, complemented by scripts and procedures for conversion and presenting to clients. The founder, Craig Proctor, has a long track record as a high-performing real estate agent, including two-time recognition as the top RE/MAX agent worldwide and sustained high performance for many years; through his system, the company has helped more than 30,000 agents worldwide build profitable businesses that align with lifestyle goals.

The target audience is individual real estate agents looking to scale beyond transactional work toward a stable, lucrative business model with more time and freedom. The organization positions itself in the real estate training space, emphasizing business-building over merely securing deals, with a focus on lead generation, scripts, conversion, and presentation techniques. Based in Canada, the leadership splits time between Toronto and a Florida property, devoting full attention to teaching and coaching. The company operates with a relatively small to mid-sized team.

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