Strategic Partnership Potential Cramo has a history of strategic partnerships, such as with Ericsson and Husqvarna to optimize rental equipment processes. Identifying technology or equipment providers for similar collaborations could open avenues for joint marketing or sales initiatives.

Post-Acquisition Sales Approach Since being acquired by Boels Rental, there may be opportunities to leverage the expanded network and resources for cross-selling or upselling services. Tailoring sales strategies to align with Boels' acquisition objectives can enhance market penetration.

Competitive Landscape Analysis By analyzing Cramo's competitors like United Rentals and Boels Rental, insights can be gained into market positioning, service offerings, and pricing strategies. This information can inform competitive sales tactics and differentiation strategies.

Customer Segment Diversification With a customer base focused on renovation, construction, and industrial sectors, exploring opportunities to diversify into new segments like infrastructure development or events management can broaden the sales portfolio and mitigate market-specific risks.

Employee Engagement for Sales Success Considering Leif Gustafsson's departure as President and CEO, there may be shifts in organizational priorities or sales leadership. Engaging with key personnel like the new CEO or directors can provide insights into sales objectives and strategies post-transition.