CraniumTap

Market ResearchVirginia, United States0-1 Employees

Executive Summary Answer: We try our best to tap into consumer thoughts and behaviors through multiple sources and methods to recover valuable insight impacting a myriad of business decisions…or, in three words, we access intelligence. Nerdy Breakdown Answer: The “cranium” is the part of the skull that encloses the brain, or a container for the mind, thoughts, intelligence, and information. All of us are the “cranium” part of the name (businesses, consumers, and researchers’ thoughts, intelligence, and analyses). “Tap” roughly translates as: to access, a way to get inside, a mechanism to extract something, or a mechanism to direct the flow of something. Sometimes you “tap” on someone to get their attention.

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