Expanding Content Portfolio Rakuten TV's recent launches of three new FAST channels, including Nordic Films and a Nordic cinema channel, indicate a strategic focus on diversifying and localizing content offerings. This presents opportunities for content providers and advertisers looking to target niche markets and regional audiences.

Strategic Partnerships Their collaboration with Audioteka Group to introduce a co-branded TVoD store demonstrates openness to joint ventures and cross-promotion, which can be leveraged by partners seeking to expand into the European OTT and transactional segments.

Technological Innovation Rakuten TV’s use of advanced ad platforms like the newly launched Ads Manager and positioning as a key enabler for telcos in the FAST market suggests they are actively investing in ad tech and distribution innovations, offering opportunities for ad tech companies and telecom providers to collaborate.

Market Expansion Operating across 43 European countries and actively launching new content channels and services, Rakuten TV presents potential sales opportunities in regional content licensing, local advertising, and infrastructure support to expand their localized entertainment offerings.

Revenue Growth & Investment With revenue reported between $10M and $25M and ongoing product launches, Rakuten TV shows signs of growth and investment in digital content and platform enhancements, making it an attractive partner for vendors in content management, ad solutions, and digital marketing services.